I bought this as a quick/easy option to cart bub around when I needed something quicker than the long wrap, and I've been super happy with it! Super soft fabric, beautiful colour, and bub is always just so much happier and more comfy in a wrap/sling than in a structured carrier (we have one, won't mention the brand but they're not on this site :P and it always leaves marks on his legs) And amazing service from Alyce - she's always so helpful!